How India Instamarted in 2025: Doodh, Dahi, Chips to iPhones - The Times of India
India’s shopping habits witnessed a major shift in 2025 with the rapid rise of quick commerce platforms. What began as a service for daily essentials like milk, curd, and snacks soon expanded into high-value electronics, including smartphones and accessories. Consumers increasingly preferred instant delivery over traditional online shopping, pushing companies to rethink logistics, inventory management, and local warehousing. Quick commerce brands leveraged hyperlocal dark stores, advanced data analytics, and faster payment systems to meet rising expectations for speed and convenience. Urban consumers, especially younger buyers, embraced the idea of receiving products within minutes instead of days. This shift also encouraged brands to experiment with exclusive launches and flash deals through instant delivery platforms. As competition intensified, quick commerce evolved from a grocery-only model into a full-scale retail ecosystem, reshaping how Indians shop and setting new standards for convenience, speed, and digital consumption.
The Key points
- Quick commerce expanded beyond groceries into electronics and gadgets
- Indian consumers increasingly value speed over traditional delivery timelines
- Dark stores played a key role in enabling faster fulfilment
- Smartphones became popular instant-delivery items
- Data-driven inventory planning improved order efficiency
- Urban youth emerged as the biggest adopters of quick commerce
- Brands used instant platforms for exclusive product launches
- Faster payments boosted impulse purchases
- Competition pushed platforms to diversify product categories
- Quick commerce reshaped India’s overall online shopping behaviour
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