NBA and AWS announce new multi-year partnership to power the next era of basketball innovation | NBA.com
The NBA has entered into a multi-year partnership with Amazon Web Services (AWS) to usher in a new era of basketball powered by advanced technology. This collaboration aims to enhance fan engagement, boost data-driven insights, and modernize how the sport is experienced worldwide. By leveraging AWS’s cloud computing, artificial intelligence, and machine learning capabilities, the NBA plans to develop next-level statistics, personalized fan experiences, and real-time game analysis. The partnership will also support content delivery across digital platforms, helping fans access highlights, archives, and live updates more seamlessly. Additionally, AWS will assist in managing the NBA’s expanding global operations by ensuring efficiency and scalability. This move signals the league’s commitment to staying at the forefront of digital transformation, ensuring that basketball remains connected, interactive, and globally accessible for the next generation of fans, athletes, and organizations across the sport’s ecosystem.
The Key points
- NBA announces multi-year global partnership with AWS.
- Focus on enhancing fan experiences using technology.
- AWS to power real-time stats and game insights.
- Cloud computing to manage NBA’s digital content.
- AI and machine learning for predictive analytics.
- Personalized recommendations for fans worldwide.
- Expanded access to live games and archives.
- Streamlined operations across NBA’s global platforms.
- Innovation to strengthen basketball’s digital future.
- Commitment to fan engagement and global growth.
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