Starbucks India CEO: How We Built A 1,000 Crore Coffee Business in a Chai Loving Country
In this video, Starbucks India Managing Director Sushant Dash explains how the global coffee giant successfully made a 1000 crores business in India, a country traditionally known for its deep love for tea. He shares insight into the company's strategy to be right for the global brand of Starbucks while perfect for the global brand. The CEO talks about optimizing the menu to include local taste and food resonated by Indian customers. He also emphasizes the importance of creating a welcome "third place" experience, which goes beyond coffee to create a community house. The company focused on Premium store design, personal service and collaboration with local partners such as Tata. The dash also discusses challenges such as changing consumer habits, educating people about coffee culture and competing with traditional tea bodes. Despite these obstacles, Starbucks India has steadily increased by combining global standards with local relevance and customer engagement.
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