How this Startup is BEATING India’s top Ice Cream Brands? | Business Case Study of GoZero
The video shows how a health -centered ice start is to disturb India's traditional ice cream market dominated by cultural monuments such as Gojero, Amul and Quality Walls. Unlike traditional ice cream, which has a lot of sugar and fat, Gojero focuses on high protein, low-calorie and low suction frozen desserts, health-compressing upright and food for Genes consumers. The brand uses pure-labeled materials and provides crime-free indulgence, giving itself a training-friendly alternative. Gozeros D2C (direct-to-consumer) strategic use, targeted digital marketing and impressive collaboration helped create brand awareness and loyalty. Start-up also stands out by emphasizing openness in material and nutritional value. Despite being a relatively new player, Gojero Metros and Tier -1 cities can a solid leg in cities, indicating extensive changes in consumers' preference against healthy sweets. The case study says how innovation and clear branding can challenge the veterans in the industry.
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