Can Amul BEAT India’s Protein Mafia? ₹16,000 Crore Disruption
The video shows how a large Indian dairy operative, Amul, challenges the dominance of the so -called "protein mafia" groups of cosmic companies that control India's protein supplementary market, which is around 16,000 crore. These agencies often sell pricey protein powder with suspected satisfactory, misleading advertising and bad law.In response, Amul has entered the market with a cheap and transparent selection of protein products derived from natural dairy sources. By taking advantage of the reliable brand image, wider rural supply chain and focusing on Indian nutritional needs, Amul aims to democratize the range of protein to the public. The video also illuminates the manipulation of prices from large companies and artificial inflation and praises the Amul's peasant -centric model. When succeeded, Amul's entry can disrupt the industry that dominates foreign brands for a long time and brings the health revolution to Indian homes. This step can also tell how India assesses and uses protein -rich foods.
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