Market research start-up Tracksuit banks $38 million after completing fresh capital raising and scrapping co-chief executive model

Market research start-up Tracksuit banks $38 million after completing fresh capital raising and scrapping co-chief executive model
Source: www.afr.com

Market research start-up Tracksuit banks $38 million after completing fresh capital raising and scrapping co-chief executive model

A rapidly growing Australian start -up costume supported by Blackbird Ventures has earned $ 38 million in series B financing to increase its marketing platform. The company, which offers a real -time brand tracking tool, gains popularity among the modern abstraction, which seeks available and affordable alternatives for traditional brand research. New capital will support global expansion, especially the United States and in further product development. The founders of the training suit emphasize the importance of strengthening the abolition with computer -driven insights. With increasing adoption between startups and large companies, training suits aim to become a global standard for brand tracking and performance matrix in the marketing industry.

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