Strike has no impact: Zomato, Swiggy, Zepto others pay over Rs 100 crore to gig workers amid record high NYE order volumes
Food delivery and quick commerce platforms witnessed an exceptional surge in orders on New Year’s Eve, showing little disruption despite a section of gig workers calling for a strike. Leading platforms such as Zomato, Swiggy, Zepto, and others reported record-high demand, driven by celebrations, late-night parties, and last-minute grocery needs. To ensure smooth operations during peak hours, these companies collectively paid more than ₹100 crore in incentives, bonuses, and surge payouts to delivery partners. The platforms stated that order fulfilment remained strong across major cities, with customers experiencing minimal delays. The high payouts highlight the growing dependence on gig workers during festival and event peaks, while also underlining the intense competition among platforms to retain delivery partners. Overall, New Year’s Eve turned into one of the busiest days for India’s food delivery and quick commerce ecosystem, reinforcing strong consumer demand and operational resilience.
The Key points
- Gig worker strike had limited impact on deliveries.
- New Year’s Eve saw record order volumes nationwide.
- Zomato, Swiggy, and Zepto led the surge in demand.
- Platforms paid over ₹100 crore to delivery partners.
- Incentives included bonuses, surge pay, and peak-hour rewards.
- Major metros reported the highest order growth.
- Customer experience remained largely uninterrupted.
- High demand came from food, alcohol mixers, and groceries.
- Companies focused on retaining delivery partners during peak time.
- The event highlighted the scale and resilience of gig-based platforms.
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