Amazon sues Perplexity over 'agentic' shopping tool - The Hindu
Amazon has filed a lawsuit against AI startup Perplexity, accusing it of improperly using the e-commerce giant’s data to power its “Agentic Shopping” feature. The lawsuit alleges that Perplexity’s system copies Amazon’s product listings, prices, and descriptions without authorization, violating copyright and unfair competition laws. According to Amazon, the AI-generated shopping tool gives users product recommendations that appear to come directly from Amazon’s platform, misleading customers and harming the company’s business integrity. Perplexity, a growing player in the AI search and chatbot industry, recently launched its shopping assistant to rival major tech firms in AI-driven e-commerce. Amazon claims this move undermines its own innovation and customer trust. The case highlights increasing legal tension between major tech companies and emerging AI firms over data usage, intellectual property, and ethical AI development practices in the rapidly expanding digital marketplace.
The Key points
- Amazon has sued AI firm Perplexity over data misuse.
- The dispute centers on Perplexity’s “Agentic Shopping” tool.
- Amazon accuses Perplexity of copying product data illegally.
- The lawsuit claims copyright and competition violations.
- Perplexity’s tool allegedly mirrors Amazon’s listings and prices.
- Amazon says the AI feature misleads online shoppers.
- The case emphasizes growing concerns about AI and data rights.
- Perplexity’s tool competes with Amazon’s own shopping technology.
- The legal action may shape future AI content usage norms.
- Both companies are key players in the AI-driven retail sector.
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