Ikea’s Big Smart Home Push Arrives With 21 New Matter Devices
IKEA has stepped up its smart home game by unveiling 21 new Matter-compatible devices, strengthening its presence in the connected home market. The company’s latest lineup focuses on improving user convenience, energy efficiency, and compatibility across brands. The Matter standard ensures these devices can seamlessly work with popular ecosystems like Google Home, Apple Home, and Amazon Alexa. IKEA’s new collection includes smart plugs, lights, sensors, and controllers designed to be affordable and easy to set up. With this expansion, the brand aims to make smart living accessible to more households worldwide. The products align with IKEA’s sustainability goals while enhancing everyday comfort and automation. This move reflects the company’s growing commitment to innovation and its vision of integrating technology into simple, functional home design. The rollout of these new devices signals IKEA’s ambition to compete more directly with established smart home players.
The Key points
- IKEA launches 21 new Matter-compatible smart home devices.
- Products include plugs, lights, sensors, and remote controls.
- Matter ensures compatibility with Alexa, Google, and Apple Home.
- Focus on easy setup and cross-platform integration.
- Affordable pricing to attract a wide range of users.
- Designed for energy efficiency and sustainable use.
- Expands IKEA’s long-term smart home ecosystem strategy.
- Offers enhanced automation and customization options.
- Targets tech-savvy and budget-conscious homeowners globally.
- Marks a major step in IKEA’s connected home innovation journey.
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