IBM unveils AI-driven cricket activation | Cricbuzz.com
IBM has introduced a groundbreaking AI-based cricket activation, leveraging its Watsonx platform, to reshape both how the sport is played and how it’s followed. The debut took place at Think Mumbai 2025, where the firm showcased a live demonstration that went beyond mere simulation — illustrating how AI can decode match strategy, boost player performance, and create richer fan experiences. Backed by insights from the IBM Sports Survey Report 2025, the rollout reflects trends among Indian sports fans, where 86% trust AI-generated content and 91% use sports apps actively. Within stadiums, almost all attendees engage via apps for real-time stats and commentary, and 93% believe AI will redefine how they follow sports by 2027. IBM is already working with a leading state cricket association and negotiating with an IPL franchise to introduce its “Cricket IQ Analytics Platform,” which integrates fitness, mental conditioning, match context, and environment to offer coaches real-time, natural-language insights that support faster, more confident decisions.
The Key points
- BM’s new cricket activation is built on its Watsonx AI platform, marking a first in the sport.
- The reveal was staged at Think Mumbai 2025 with a live, interactive demonstration.
- The goal: use AI to analyse strategy, performance, and fan interaction, not just simulate.
- The IBM Sports Survey 2025 finds 86% of Indian fans trust AI-generated sports content.
- 91% of Indian fans use sports apps; 95% of matchgoers use apps inside stadiums.
- Of the app users, 97% rely on it for real-time statistics, commentary, and enhancements.
- 93% of fans believe AI will reshape how they follow sport by 2027.
- IBM is collaborating with a state cricket association to deploy its Analytics Platform.
- Talks are ongoing with at least one IPL franchise for further rollout.
- The “Cricket IQ Analytics Platform” fuses data on fitness, mental states, environment, and match context to deliver easy-to-use, natural-language advice to coaches.
Disclaimer: This preview includes title, image, and description automatically sourced from the original website (www.cricbuzz.com) using publicly available metadata / OG tags. All rights, including copyright and content ownership, remain with the original publisher. If you are the content owner and wish to request removal, please contact us from your official email to no_reply@newspaperhunt.com.
