As Zoho's indigenous messaging app Arattai gains steam, privacy-conscious users point out this WhatsApp feature it lacks | Mint
Zoho’s homegrown messaging platform, Arattai, is attracting growing attention as an Indian alternative to WhatsApp and Signal. The app has been praised for its lightweight design, fast performance, and emphasis on privacy, making it popular among users who are cautious about data security. However, despite its rise in popularity, Arattai currently lacks a critical feature that WhatsApp offers—end-to-end encryption for all chats. This shortcoming has raised concerns among privacy-conscious users who consider encryption a standard requirement in secure messaging. While Arattai promises data storage within India and claims to avoid intrusive advertising, the absence of full encryption leaves a gap in its security credentials. Experts suggest that adopting industry-standard encryption could strengthen its position against global competitors. With India’s growing focus on indigenous technology solutions, Arattai has the potential to become a strong player, provided it enhances security features to meet modern privacy expectations.
The Key points
- Zoho’s Arattai is an indigenous Indian messaging app.
- The platform is gaining popularity as an alternative to WhatsApp.
- Users praise its lightweight and user-friendly design.
- The app focuses on privacy with Indian-based data storage.
- It avoids ad-driven revenue models, unlike global rivals.
- Lacks end-to-end encryption, a key WhatsApp feature.
- Privacy-conscious users express concerns over missing encryption.
- Experts recommend encryption for stronger data protection.
- Arattai could gain global traction with enhanced security.
- India’s push for local tech adoption boosts Arattai’s visibility.
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