Zoho Arattai app has one feature WhatsApp still does not offer in 2025
Zoho’s messaging app, Arattai, has witnessed a dramatic surge in popularity—its downloads have multiplied 100-fold—fueled in part by governmental endorsements. As it positions itself as an indigenous alternative to WhatsApp, Arattai brings features like chatting, calling, and file sharing. Its standout advantage? A dedicated Android TV app, allowing users to continue conversations on a television screen—something WhatsApp has not introduced yet. In addition to this, Arattai supports multi-device connectivity (up to five devices, including PCs), ensures end-to-end encryption, and maintains a lightweight footprint that performs even on low-memory phones or slower networks. These strengths highlight Arattai’s push to combine usability, privacy, and versatility in a domestic messaging rival.
The Key points
- Arattai has grown rapidly, with downloads increasing by 100×.
- It enjoys high-profile backing and government endorsement.
- Offers standard messaging features like texts, voice, video calls, and file sharing.
- The critical differentiator: it has a native Android TV app.
- Users can log in and chat directly from their TVs.
- Supports up to five devices simultaneously (Windows, macOS, Linux, etc.).
- WhatsApp currently lacks support for smart TV platforms.
- Arattai encrypts messages and avoids third-party data sharing.
- Designed to run efficiently on low-memory devices and weak networks.
- Aims to position itself as a privacy-first, Made-in-India WhatsApp alternative.
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