Reliance Retail buys Kelvinator to boost its durables business - The Economic Times
Reliance Retail has acquired the prestigious home equipment labeled Calviner to strengthen the appearance of the consumer's duration segment of India. This strategic feature is expected to help roll the scale to help electronics and tool portfolio, and compete with large brands in refrigerators, washing machines, air conditioning and kitchen tools. Procurement entails the rights of the Calviner brand in India and chooses global markets, so it can use the legacy of the brand by expanding the product offerings under its own label. This is in line with Reliance's wide vision of dominating the Indian detail market in all consumer categories. Calviner, with its inheritance in reasonable cooling and appliances, meets the purpose of relying on distributing high quality products at competitive prices. This step also speaks Reliance's personal label ambitions, so it can control the entire value chain - from production to retail. Through this acquisition, Reliance tries to reach depths in cities in Tier 2 and Tier 3, and meets the increasing demand in small markets.
The Key points
- The goal is to promote consumer sustainable offers in large segments.
- Strengthens portfolio in devices such as refrigerators and washing machines.
- Supports private label strategy with extended product control.
- Tier 2 and tier 3 cities deep retail penetration target.
- Status to compete with LG, Samsung, Whirlpool in India.
- Retail Supply Chain and Electronic's market share.
- Calviner products will be sold through many reliance retail formats.
- Strategic steps toward end-to-end retail dominance in appliances.
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