From reels to retail: India’s influencers turn startup founders
India's social media that affects its own businesses goes beyond sponsored positions and brand partnerships to launch their own businesses, which convert to start -up founders from the creators. To take advantage of their massive followers base and strong individual brands, which affect areas such as beauty, fashion, fitness and food come into areas. Many people use their public chairs to sell products directly to consequences (D2C) and produce permanent companies that do not completely depend on unexpected algorithms in social media or brand agreements. The emergence of influential -oriented brands attracts investors who see the capacity of their clear customer base and high commitment. Some affected funding and operational support collaborate with installed companies, while others start their ideas. This change reflects a mature producer economy in India, where influential people are aiming for long -term income streams instead of short -term online fame. With loyal communities and authentic connections, they make entrepreneurship dreams and how they can increase new brands in India's digital first market.
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