Local Businesses Get Google AI Search Reprieve - But For How Long?
The article discusses how New Zealand's businesses have received a temporary repetition from Google's new AI-controlled discovery features, already launched in the United States. Google's AI overview tool gives users a short, AI-borne answer, potentially reduces traffic on websites that are very dependent on the search's visibility. this technique can increase the user experience, it creates serious concerns for online publishers and small businesses, whose web traffic and revenues depend on clicks from Google searches. In New Zealand, companies still have some time to adapt to the facility before being introduced locally. Industry experts warn that although the delay is favorable in the short term, companies should prepare for long -term changes in digital marketing and search strategies. This article outlines the importance of an active plan to maintain AI's increasing impact on traditional online business models and to maintain visibility in the AI-operated search environment.
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