$40m rights, $35m marketing: Melania Trump documentary sells just one ticket in UK cinemas; netizens call it 'failure' - The Times of India
A documentary focused on former US First Lady Melania Trump has drawn attention for an unexpected reason after its release in the United Kingdom. Despite reports of a large production and marketing budget, the film reportedly sold just one ticket across UK cinemas during its opening. The poor turnout quickly became a talking point on social media, where users questioned the documentary’s appeal and overall relevance to international audiences. The film was expected to explore Melania Trump’s life, public image, and influence, but the lack of audience interest suggests limited demand outside the United States. Online critics pointed to weak promotion, narrow subject appeal, and growing political fatigue as possible reasons for the disappointing response. While documentaries centered on political figures often attract niche audiences, the extremely low ticket sales have led many to label the project a commercial failure. The situation highlights the challenges political documentaries face in foreign markets, especially when public interest is already divided.
The Key points
- Melania Trump documentary released in UK cinemas
- Film reportedly sold only one ticket nationwide
- High production and marketing costs were mentioned
- Social media users mocked the poor box-office response
- Critics questioned the documentary’s global relevance
- Limited audience interest outside the US noted
- Political fatigue cited as a possible factor
- Weak promotion suspected by online commentators
- Documentary aimed to highlight Melania Trump’s public life
- Box-office performance labeled a commercial failure by netizens
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