Apple to pay Google $1 billion a year for Gemini-powered Siri overhaul
Apple is reportedly finalizing a deal with Google worth around $1 billion annually to integrate Google’s Gemini AI technology into Siri. This collaboration marks a major step in Apple’s push to enhance its artificial intelligence capabilities and compete with rivals like OpenAI and Microsoft. The partnership will allow Siri to deliver smarter, context-aware responses powered by Gemini’s advanced generative AI models. While Apple has its own AI system, Apple Intelligence, this deal suggests the company aims to blend both internal and external technologies to deliver a better user experience. The upgraded Siri, expected to roll out in upcoming iPhone models, will be able to handle complex queries, generate summaries, and perform tasks with greater accuracy. This move underlines Apple’s growing focus on AI as a key feature of its ecosystem and its willingness to collaborate with Google to stay ahead in the evolving AI landscape.
The Key points
- Apple plans to pay Google $1 billion annually for Gemini AI.
- Gemini will power an upgraded version of Apple’s Siri assistant.
- The deal marks a rare major collaboration between tech rivals.
- Siri will gain advanced generative AI and conversational abilities.
- Apple aims to improve user experience across iPhone and iPad.
- The integration complements Apple’s in-house “Apple Intelligence” system.
- Enhanced Siri features may debut with future iOS updates.
- Gemini will help Siri handle complex, multi-step queries.
- Apple focuses on strengthening its AI ecosystem globally.
- The move signals Apple’s strategic shift toward advanced AI partnerships.
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