Huawei Pura 80 Ultra: The Best Inventions of 2025 | TIME
The Huawei Pura 80 Ultra isn’t just another phone—it’s a camera in disguise. Released in July, it features a groundbreaking dual telephoto camera system with switchable 3.7× and 9.4× lenses, giving users versatile zoom options. Its one-inch sensor absorbs more light, and the device can distinguish up to 1.5 million colors, enabling rich, sharp photos even in challenging lighting. According to Huawei’s product lead in Europe, Andreas Zimmer, photography is its primary purpose—and the phone simply supports it. With its emphasis on optics and imaging, the Pura 80 Ultra is redefining expectations for what a smartphone camera can achieve.
The Key points
- Dual telephoto lenses: 3.7× and 9.4× zoom in one body
- Switchable system mimics mechanics of dedicated cameras
- Equipped with a large one-inch sensor for brighter images
- Captures 1.5 million distinct colors for richer detail
- Performs well in low light thanks to sensor size
- Prioritizes photography over other smartphone features
- Blurs the line between camera and phone
- Launched in July as part of Huawei’s new imaging push
- Aims to satisfy creators and visual storytellers
- Recognized as one of 2025’s standout innovations
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