Improving Your Recommendations on Our Apps With AI at Meta
Meta is introducing a major update: starting December 16, 2025, your interactions with its AI tools will influence the content and ads you see across Meta’s apps. While the platform has always used activity like posts, likes, and follows to personalize feeds, it will now also factor in how you chat or work with generative AI features. For instance, if you discuss “hiking” with Meta AI, you might get more hiking-related content and ads. Before the change is live, Meta will notify users via in-product messages and emails beginning October 7, 2025. Users still retain control: through existing settings like Ad Preferences and feed filters, they can limit or adjust what they see. Meta also emphasizes its privacy safeguards, especially around sensitive conversations—these won’t be used for ad targeting. The rollout will cover most regions, and Meta plans to expand it globally in the future
The Key points
- Meta will begin using interactions with its AI as signals for content and ad recommendations.
- This change goes live on December 16, 2025, with notifications starting October 7.
- AI chats (voice or text) about topics like hiking will help shape your feed.
- Users can still customize what they see via ad preferences and feed controls.
- Voice interactions will only use the microphone when explicitly enabled.
- Sensitive personal topics discussed with AI won’t influence ad targeting.
- AI usage won’t affect cross-app personalization unless you join accounts via Accounts Center.
- The update applies across Meta’s apps wherever it’s available.
- Meta aims for recommendations that feel more relevant and responsive.
- Privacy tools and policies continue to govern how data is used and shared.
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