Virat Kohli beats Shah Rukh Khan, Priyanka Chopra to become India's most valuable celebrity with Rs 3,542 crore brand value: See who made the top 10 | - The Times of India
Indian cricket star Virat Kohli has emerged as the country's most valuable celebrity brand, achieving an estimated brand value of ₹3,542 crore in the latest rankings. His strong influence across sports, advertising, and digital platforms has helped him secure the top position, surpassing several leading entertainment personalities. Bollywood icons Shah Rukh Khan and Priyanka Chopra Jonas also featured prominently in the list, reflecting their continued popularity and commercial appeal. The rankings highlight how celebrities generate value through endorsements, social media engagement, global recognition, and consumer trust. Kohli’s consistent performance on and off the field, combined with partnerships with major brands, has strengthened his market presence. The report demonstrates the growing importance of personal branding in India, where athletes and film stars continue to attract significant business opportunities. The latest valuation offers insight into the country's most influential public figures and their impact on advertising and brand marketing.
The Key points
- Virat Kohli ranked as India’s most valuable celebrity brand.
- His estimated brand value reached ₹3,542 crore.
- Strong endorsement deals boosted his market position.
- Kohli surpassed several leading Bollywood personalities.
- Shah Rukh Khan remained among the top-ranked celebrities.
- Priyanka Chopra Jonas secured a place in the top list.
- Social media influence played a major role in rankings.
- Consumer trust and brand partnerships increased celebrity value.
- Athletes are competing strongly with film stars in branding.
- The report highlights the growing power of personal brands in India.
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