The NO FAKES Act Needs Changes to Protect Video Games | Blogs | Jun 11, 2026 | ITIF
The proposed NO FAKES Act is designed to address the growing misuse of artificial intelligence in creating unauthorized digital replicas of people’s voices and likenesses. However, experts argue that the legislation may unintentionally affect the video game industry if certain provisions are not refined. Video games often rely on creative character designs, voice performances, and digital representations that can involve complex intellectual property and licensing arrangements. Without clear exemptions and definitions, developers, publishers, and content creators could face legal uncertainty when producing, modifying, or preserving games. Industry observers recommend adjustments that balance protection against harmful AI-generated impersonations while maintaining creative freedom and innovation. They also emphasize the importance of ensuring that legitimate game development, fan communities, historical preservation efforts, and transformative content are not negatively impacted. Careful revisions could help the law achieve its goals without creating unnecessary barriers for the gaming ecosystem.
The Key points
- NO FAKES Act targets unauthorized AI-generated replicas.
- Current language may create challenges for video game developers.
- Legal uncertainty could affect game production and publishing.
- Clear definitions are needed for digital likeness protections.
- Creative expression in gaming should remain protected.
- Voice acting and character rights require balanced regulation.
- Fan-created and transformative content may face risks.
- Game preservation efforts should receive legal safeguards.
- Innovation in interactive entertainment must not be restricted.
- Lawmakers are encouraged to revise the bill for stronger protection and practical implementation.
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